Hayneedle Inc
  • executive team

  • Doug Nielsen, President & CEO

    As President and CEO of Hayneedle as well as one of its founders, Doug Nielsen brings his two decades of e-commerce entrepreneurial experience to the helm of this leading online retailer. A pioneer in Internet marketing and retail, Doug co-founded and served as President of GiftPoint.com, which merged with GiftCertificates.com in early 2000. He co-founded Hayneedle.com, then known as NetShops.com, in 2002.

    Doug received his bachelor's degree from the University of Nebraska at Omaha and began his career by creating two direct marketing companies.


    Steve Dee, Chief Technology Officer

    Before joining Hayneedle, Steve was J. Crew's Chief Information Officer. In this role, he was responsible for integrating J. Crew's business and technology strategies, managing the companyĆ­s technology and communication infrastructure, developing ecommerce solutions, and integrating the hardware and software systems for J. Crew's retail, corporate, and distribution center locations.

    Prior to joining J. Crew, Steve served as an executive in Accenture's retail practice from 1994 to 2006. While at Accenture, his successful portfolio included: Disney, Saks Incorporated, Toys R Us, Pao de Acucar, DaimlerChrysler, and AutoNation USA.

    Steve holds a bachelor of science degree in electrical engineering from the University of Florida.


    Donn Raymond, Chief Financial Officer

    Prior to joining Hayneedle, Donn led the Financial Planning, Analysis & Treasury department at Oriental Trading Company, a direct marketer of novelties and toys. From 1997 through 2004, Donn held a series of financial and operational positions with Novellus Systems in San Jose, including Vice President of Worldwide Procurement & Supply Chain Management and Assistant Treasurer & Director of Investor Relations.

    Before joining Novellus, Donn spent two years at Hewlett-Packard serving in various financial leadership roles. Donn began his career as an auditor at Ernst & Young, LLP in San Jose.

    Donn is a Certified Public Accountant and holds a bachelor's degree in business administration from the University of Nebraska and an M.B.A. from Santa Clara University.


    Jon Barker, Chief Operating Officer

    Prior to Hayneedle, Jon served as Senior Vice President of Distribution and Logistics with Cornerstone Brands. He led the team in the start-up and long-term strategy for a distribution network operating 2 million square feet of fulfillment. The company grew to over $1 billion in sales in less than 7 years. His team of nearly 1,300 employees supported major catalogs such as Frontgate, Ballard Designs, Garnet Hill and Travel Smith, among others.

    Prior to Cornerstone Brands, Jon worked in management at United Parcel Service. While at UPS he was consistently a top performer in new revenue growth within the business development department. He also held various leadership roles in operations and logistics.

    Jon holds a bachelor's degree from Northern Kentucky University.


    Dana Coonce, Vice President of Human Resources

    Before joining Hayneedle, Dana was a Human Resources Director with SITEL Corporation's North America division based in Omaha, NE. There she provided the human resources leadership for two business units in the United States and Canada.

    Prior to SITEL Corporation, Dana held various positions in human resources and organizational development at First Data Corporation from 1993 to 2001. She provided leadership in the areas of employee development and engagement, as well as performance management systems.

    Dana holds a bachelor's degree with an emphasis in human resources from the University of Nebraska-Lincoln.