Hayneedle is a Top 20 online retailer that has been serving customers since 2002. The company has built a stronghold within home furnishings and decor products, one of the fastest growing segments in e-commerce. 

Hayneedle was originally established in 2002 with one online store, hammocks.com. With the success of hammocks.com, co-founder and CEO Doug Nielsen quickly recognized an opportunity to create niche webstores, each offering unparalleled selection within a single category of products.

This collection of niche stores, then called NetShops, quickly became one of the fastest-growing online retailers of home and lifestyle products. In August 2009, NetShops became Hayneedle Inc., a unified presence for its collection of over 250 stores under one flagship site and brand, hayneedle.com.

In the fall of 2010 Hayneedle launched The Foundary, a members-only home and lifestyle flash sale site offering daily selections from established and emerging designers and brands at unprecedented savings of up to 70% off retail.

Recently named No. 77 on Internet Retailer's Top 500 Guide, Hayneedle has experienced double-digit growth through the course of its history. Core drivers of our business growth strategy include unrivaled product selection, superior customer experience, and recruiting and maintaining outstanding talent.

Hayneedle is privately held and funded by Insight Venture Partners and Sequoia Capital.