Vast experience. Forward vision.

Hayneedle grew from the singular idea of bringing niche product expertise to the web into a complete shopping experience for your home. Today's leadership team brings a powerful combination of experience, insight, and vision to the organization.


Jon Barker
President & CEO
Jon Barker
President & CEO

Before being appointed to the President & CEO role for Hayneedle, Inc., Jon served as Chief Operating Officer for Hayneedle from 2008-2013 where he led the strategy and development of the regional distribution platform, supply chain management and internal customer care center operations.

Prior to Hayneedle, Jon served as Senior Vice President of Distribution and Logistics with Cornerstone Brands. He led the team in the start-up and long-term strategy for a distribution network operating 2 million square feet of fulfillment. The company grew to over $1 billion in sales in less than 7 years. His team of nearly 1,300 employees supported major catalogs such as Frontgate, Ballard Designs, Garnet Hill and Travel Smith, among others. Prior to Cornerstone Brands, Jon worked in management at United Parcel Service. While at UPS he was consistently a top performer in new revenue growth within the business development department. He also held various leadership roles in operations and logistics. Jon holds a bachelor's degree from Northern Kentucky University.

Donn Raymond
Chief Financial Officer
Donn Raymond
Chief Financial Officer Prior to joining Hayneedle, Donn led the Financial Planning, Analysis & Treasury department at Oriental Trading Company, a direct marketer of novelties and toys. From 1997 through 2004, Donn held a series of financial and operational positions with Novellus Systems in San Jose, including Vice President of Worldwide Procurement & Supply Chain Management and Assistant Treasurer & Director of Investor Relations. Before joining Novellus, Donn spent two years at Hewlett-Packard serving in various financial leadership roles. Donn began his career as an auditor at Ernst & Young, LLP in San Jose. Donn is a Certified Public Accountant and holds a bachelor's degree in business administration from the University of Nebraska and an M.B.A. from Santa Clara University.
Brian Moen
Chief Marketing Officer
Brian Moen
Chief Marketing Officer Brian Moen is Chief Marketing Officer at In this role, he is responsible for brand development, customer acquisition, and marketplace expansion to further grow the company into the leading retail website for consumers to "find everything home." Prior to joining, Moen led the e-commerce and new business development teams at Oriental Trading Company, the nation's largest direct marketer of party supplies, crafts, toys, and novelties. He served as Director of Marketing and Vice President of eCommerce at Overton's, a multi-title business serving the outdoor sports industry through catalog, internet, retail stores, and wholesale channels. He has also held management roles for Damark International and Northern Tool and Equipment. Born in Heidelberg, Germany, Moen resides in Omaha, Nebr., with his wife. He holds a bachelor of science degree in marketing and international business from Minnesota State University.
Dana Coonce
Vice President of HR
Dana Coonce
Vice President of HR Before joining Hayneedle, Dana was a Human Resources Director with SITEL Corporation's North America division based in Omaha, NE. There she provided the human resources leadership for two business units in the United States and Canada. Prior to SITEL Corporation, Dana held various positions in human resources and organizational development at First Data Corporation from 1993 to 2001. She provided leadership in the areas of employee development and engagement, as well as performance management systems. Dana holds a bachelor's degree with an emphasis in human resources from the University of Nebraska-Lincoln.


At Hayneedle, we’ve continually proven that our company is an attractive investment opportunity through our sustained high growth rate, which is grounded solidly in sound business practices.


Our journey began in 2002 with the acquisition of We then expanded into hundreds of product categories for home, outdoor living, work, and play.


In 2009, the large network of niche stores then known as NetShops became Hayneedle. After being consistently named a Fastest Growing Retailer through the 2000s, Hayneedle has become the place to find everything home.


Currently, Hayneedle is privately held and funded by Insight Venture Partners and Sequoia Capital.

Insight Venture Partners

Every great company is driven by the single brilliant idea that inspired it. Insight Venture Partners helps entrepreneurs maximize the potential of that idea.

Founded in 1995, Insight Venture Partners is the fastest-growing venture capital firm specializing in software and the Internet. They have built a team composed of experienced investors and operating executives with significant experience in these industries, and since their inception, have cumulatively raised in excess of $3 billion to support the companies in which they invest.

To learn more about how Insight Venture Partners works with the companies in which they invest, click here. To learn more about the background of their investment team, please see Insight Team.


Sequoia Capital

Sequoia Capital provides venture capital funding to founders of startups who want to turn business ideas into companies.

For nearly 40 years, Sequoia Capital has helped turn business ideas into companies and brands of enduring value. Smart founders and executives have sought Sequoia Capital for early stage and growth stage venture capital. For its success relationships with the innovators who built franchises such as Google, Apple Computer, Cisco Systems, nVidia, Oracle, Paypal, Zappos, Yahoo!, YouTube, among many others, Sequoia Capital’s Partners have earned their reputation as the “Entrepreneurs Behind the Entrepreneurs.”