Vast experience. Forward vision.

Hayneedle grew from the singular idea of bringing niche product expertise to the web into a complete shopping experience for your home. Today's leadership team brings a powerful combination of experience, insight, and vision to the organization.


Executive Team
Ryan Paulson
Vice President of Technology
Ryan Paulson
Vice President of Technology As Hayneedle's Vice President of Technology, Ryan Paulson oversees the company's retail and e-commerce systems, IT infrastructure, program management, quality assurance, and IT security. Since joining Hayneedle in 2004, Ryan has led development and implementation of proprietary systems and best-in-class technology, the hallmarks of Hayneedle's success. Ryan's history includes web development, software engineering, and database administration for the energy and insurance industries.
Jon Barker
President & CEO
Jon Barker
President & CEO As CEO, Jon has shaped the vision of the company while transforming the business strategy from a niche site focused business model to a growing brand focused on providing customers with all styles for all budgets. In Jon’s prior role of COO, he led the company through the implementation of a best in class platform capable of billions of dollars of online commerce. Jon's 25+ years of multi-channel retail experience include serving as SVP of Distribution and Logistics with Cornerstone Brands. Previously, Jon fulfilled leadership roles in operations and business development for United Parcel Service.
Dana Coonce
Vice President of Human Resources
Dana Coonce
Vice President of Human Resources As Vice President of Human Resources, Dana Coonce leads the Hayneedle human resources team as they bring the right talent to the company, support all employees, partner with the business, and help drive some fun along the way.

Since joining Hayneedle in 2005, Dana's leadership has been integral in building the team and establishing the HR processes and systems in place to serve our growing business. Dana's 20+ years of experience include her role as Human Resources Director with SITEL Corporation's North America division based in Omaha. Dana has also held various positions in human resources and organizational development at First Data Corporation.
Rebecca Gray
Vice President of Merchandising
Rebecca Gray
Vice President of Merchandising Rebecca Gray's current role as Vice President of Merchandising for Hayneedle includes overseeing all product offerings, category development, assortment expansion, vendor relationships, product cost management and future vision to ensure that Hayneedle remains the leading online retailer of everything home.

Rebecca joined Hayneedle as a buyer/manager in 2004. Throughout her tenure here she has served in a variety of management roles, playing a key part in Hayneedle becoming a multi-million-dollar company with hundreds of home categories. Rebecca has been instrumental in adding key categories, building supplier relationships, implementing assortment plans, sku expansion and building a great team. Prior to Hayneedle, Rebecca was a Director for GNC stores, where she oversaw assortment, product development, marketing, and key manufacturing relationships.
Donn Raymond
Chief Financial Officer
Donn Raymond
Chief Financial Officer Hayneedle's Chief Financial Officer Donn Raymond leads the finance, accounting, and treasury functions as well as the inventory planning, pricing, and data integrity efforts for the company. His leadership has helped drive the development of Hayneedle's business processes, systems, and solid financial growth.

Prior to joining Hayneedle in 2005, Donn led the Financial Planning & Treasury department at direct marketer Oriental Trading Company. His history also includes several financial and operational leadership roles with Novellus Systems in San Jose, Calif., as well as management roles with Hewlett-Packard and Ernst & Young LLP. He holds a bachelor's degree in business administration from the University of Nebraska, an M.B.A. from Santa Clara University, and is a Certified Public Accountant.
Jeremy Podliska
Vice President of Marketing
Jeremy Podliska
Vice President of Marketing Jeremy leads the customer acquisition, customer retention, branding and site merchandising teams for the company. Prior to joining Hayneedle, Jeremy led the ecommerce site merchandising department at Oriental Trading Company. Jeremy has extensive experience in multi-channel direct marketing, leading branding, site merchandising / usability and e-commerce oversight. Jeremy holds an M.B.A. from Bellevue University.


At Hayneedle, we’ve continually proven that our company is an attractive investment opportunity through our sustained high growth rate, which is grounded solidly in sound business practices.


Our journey began in 2002 with the acquisition of We then expanded into hundreds of product categories for home, outdoor living, work, and play.


In 2009, the large network of niche stores then known as NetShops became Hayneedle. After being consistently named a Fastest Growing Retailer through the 2000s, Hayneedle has become the place to find everything home.


Currently, Hayneedle is privately held and funded by Insight Venture Partners and Sequoia Capital.

Insight Venture Partners

Every great company is driven by the single brilliant idea that inspired it. Insight Venture Partners helps entrepreneurs maximize the potential of that idea.

Founded in 1995, Insight Venture Partners is the fastest-growing venture capital firm specializing in software and the Internet. They have built a team composed of experienced investors and operating executives with significant experience in these industries, and since their inception, have cumulatively raised in excess of $3 billion to support the companies in which they invest.

To learn more about how Insight Venture Partners works with the companies in which they invest, click here. To learn more about the background of their investment team, please see Insight Team.


Sequoia Capital

Sequoia Capital provides venture capital funding to founders of startups who want to turn business ideas into companies.

For nearly 40 years, Sequoia Capital has helped turn business ideas into companies and brands of enduring value. Smart founders and executives have sought Sequoia Capital for early stage and growth stage venture capital. For the many successful relationships with innovators who built franchises such as Google, Apple Computer, Cisco Systems, nVidia, Oracle, Paypal, Zappos, Yahoo! and YouTube, among others, Sequoia Capital’s Partners have earned their reputation as the “Entrepreneurs Behind the Entrepreneurs.”