Headquartered in Omaha, Nebraska, Hayneedle began in 2002 as a single website, hammocks.com.
Recognizing the opportunity of online specialty stores, founder Doug Nielsen went on to build NetShops, adding new categories of niche stores, each with unparalleled selection.
NetShops became one of the fastest-growing online retailers of home furnishings and décor products. In 2009, the company was renamed Hayneedle, and has since established itself as a Top 20 online retailer. Hayneedle is listed at No. 85 on Internet Retailer’s Top 500 Guide and was named a fastest-growing online retailer in Inc. and Internet Retailer magazines.
Hayneedle’s flagship store is hayneedle.com, a central destination where consumers can find everything home. The company also maintains a collection of over 250 online specialty stores, offering deep selections within specific categories for home, work, and play. In the fall of 2010, Hayneedle introduced thefoundary.com, an exclusive, members-only home and lifestyle flash sale site offering daily selections from established and emerging designers and brands at unprecedented savings up to 70% off retail prices.
Driven by unrivaled product selection, proprietary technology, outstanding team talent, and superior customer service, Hayneedle, Inc., is poised to lead the world in online retail.